Christmas tends to be a quieter time for a good deal of companies as people are more focussed on the holidays and all of the preparations they need to make. It is a great time to reflect on your last year and your goals vs your accomplishments.
Did you achieve everything you wanted to? Were there times where you would have done things differently? If you could change anything, what would you change? Could you have planned and prepared better? Did your website and social media perform well? How did people react to your content? Did you spend time on your business rather than running it?
Fundamentally, many businesses tend to neglect spending time ON their business and only focus of being IN the business. Big companies have whole teams dedicated purely to marketing and design so they are able to stay ahead of the competition. They ensure that their logo, website and business material is up to date and effective. They study what their competitors are doing in order to be the first to market with products and services. They carefully monitor what works and what doesn’t work so they can plan for the future.
You can adopt the same practices that big companies do and all you need is a plan. Before long. it will become second nature to spend time ON your business. Try these tips to make 2020 bigger and better.
Look at your website. Is the design up to date? Is your content fresh? Is the site easy to navigate? How do customers contact you and are your details correct? Ask friends to have a look and tell you what they think. Having someone not from your business give feedback is a great way to get an honest opinion.
Did you spend enough time on your social media and is your content up to date? Most businesses have an online presence now and you need to make sure that yours matches up. Spend time making a plan on how you are going to use social media in 2020. Schedule regular posts and updates. Let your customers know what you are doing and where you are.
What are your competitors doing? Is there something in particular that is making them more successful than your business? Have a look at their website and social media and how does it compare to yours? Of course, you should never plagiarise someone else’s work but rather use it as inspiration for your own business.
Everything your customer sees from you is a reflection on your business so make a list of every way they can see you or make contact with you and does it look the best it possibly can do. Is your logo clearly visible on everything and does it pop? Is your content captivating and interesting? Is your website easy to navigate? Just reflecting on how your customer sees you is a great way to begin planning on what you want to look like to your customers in 2020.
Here at ZoCreative we are specialists in making your business stand out from the crowd with take notice designs and content. We are currently running a great promotion of 50% of logo design in December and a free logo prize draw. Get in touch with Zo for an informal chat.